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Or la loi is a truly unique luxury brand founded by Nayla Saab Takieddine, offering incomparable high-end jewelry that embodies creativity and sophistication. The name itself highlights the distinctiveness of the line: Or la loi is a play on words, with the original spelling, ‘hors-la-loi’ meaning ‘outlaw’, symbolizing the unusual and eccentric style that characterizes the brand. In French, the word ‘or’ means ‘gold’, which then renders the meaning to ‘the rule of gold’.
Living up to its name, Or la loi's designs are consistently striking and exceptional, using precious metals and gems of the highest quality. Enlisting only the most technologically advanced techniques and workmanship, objects of beauty are masterfully crafted to perfection.
Since its launch, Or la loi has experienced a number of noteworthy milestones in just a few short years. The flagship boutique opened at the InterContinental Phoenicia Hotel in Beirut, Lebanon, in 2007, and in 2010, a second Lebanon branch opened in the Beirut Jeweler’s Souks, located in the heart of the country’s upscale central district. Surrounded by the world’s most known and exclusive names in jewelry design, the Or la loi boutique clearly stands out as a true jewel.
Over the years, Or la loi has fulfilled several landmark achievements. One significant highpoint was the brand’s appearance at the prestigious department store, Harvey Nichols, at the Mall of the Emirates in Dubai, UAE. In addition to its retail outlets in Lebanon, the brand is available at several boutiques in the UAE as well as KSA, and has recently been launched in the USA. Other expansion plans are currently underway, ensuring that the exceptional pieces from Or la loi will be accessible to a diverse market across the globe.
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